Sessions
18.4k
▲ Up 17.5% vs comparison period
Previous period: 15.7k
Reportly Demo AgencySample data demo
Northstar Digital
Northstar Digital — Sample Marketing Performance Report
May 28 – June 26, 2026
No login required. This demo uses sample data from GA4, Search Console, Meta Ads, Google Ads, and ecommerce sources so you can see the Reportly experience before creating an account. Reportly is in private beta. Google Ads is currently available for eligible beta accounts.
Report snapshot
5KPIs
11Sections
Key outcomes: 486 conversions + $18.7k revenue
Executive overview
Reportly can turn connected marketing and ecommerce data into a clear client growth story
A client-facing readout of what changed, why it matters, and what to do next.
Pageviews
42.1k
▲ Up 8.1% vs comparison period
Previous period: 38.9k
Conversions
486
▲ Up 24.0% vs comparison period
Previous period: 392
Bounce Rate
38.4%
▼ Bounce Rate decreased from 42.8% to 38.4% — down 4.4 percentage points vs comparison period
Previous period: 42.8%
Avg. Session Duration
154s
▲ Avg. Session Duration increased from 139s to 154s — up 15 seconds vs comparison period
Previous period: 139s
Trend
Sessions and conversion momentum
2026-05-282026-06-26
Recommended next steps
Where the client should focus next
This static example shows the kind of rich, multi-source report an agency can share when GA4, Search Console, Google Ads, Meta Ads, and ecommerce data are connected. Traffic is strongest across /services, /pricing, /case-studies, and /contact, organic queries show commercial demand, paid campaigns identify where spend is producing leads, and ecommerce data highlights the products contributing revenue. It is a best-case sample asset, not proof that every generated report will include every section.
Confidence note
Confidence is stronger in this example because traffic, organic search, paid media, conversion, and ecommerce data are available. Recommendations should still be reviewed against attribution settings, lead quality, and campaign goals before scaling spend.
Biggest win: conversions, ecommerce revenue, and paid-media lead signals are all available, so the client can see outcomes rather than traffic alone.
Watch item: paid search and paid social should still be reviewed against lead quality and attribution before scaling spend.
Website & conversion focus
- Use /services, /pricing, and /contact as the first conversion review path because these pages combine high commercial intent with meaningful session volume.
- Turn /case-studies into a stronger proof step from service and pricing traffic by adding clearer next actions into the contact or quote path.
Organic search focus
- Protect /services and /pricing for queries such as “digital marketing agency melbourne” by improving titles, descriptions, and above-the-fold proof without changing the core offer.
Paid search focus
- High Intent Search — Services produced 82 conversions, so keep it separated from Brand Search — Australia and Competitor Terms — Melbourne when comparing conversion intent, cost, and lead quality.
Paid social focus
- Winter Lead Gen produced 122 leads, so use it as the lead-volume benchmark before comparing Retargeting — Website Visitors and Brand Awareness — Melbourne against downstream enquiry quality.
Ecommerce focus
- Feature Strategy Session and Monthly Growth Pack more clearly on commercial pages because they are the strongest sample products by revenue and purchased items.
- Review checkout completion from 412 checkout starts to 286 purchases to identify any drop-off or friction before scaling paid traffic further.
Traffic by channel
Organic Search — 6,820 sessions
Paid Search — 4,820 sessions
Paid Social — 4,380 sessions
Direct — 2,960 sessions
Referral — 1,880 sessions
Organic Social — 1,540 sessions
Email — 840 sessions
Sessions by device
Mobile — 10,440 sessions
Desktop — 6,480 sessions
Tablet — 1,500 sessions
Top landing pages
5,120 sessions
2,840 sessions
2,140 sessions
1,620 sessions
1,180 sessions
Top countries
11,920 sessions
2,940 sessions
1,680 sessions
980 sessions
900 sessions
Paid social
Meta Ads performance
Top Meta campaigns
$1,640.50 · 3,180 clicks · 122 leads
$980.25 · 1,880 clicks · 66 leads
$800.00 · 1,420 clicks · 26 leads
Paid search
Google Ads performance
Top Google Ads campaigns
$1,820.20 · 1,980 clicks · 42,600 impressions · 82 conversions
$960.80 · 1,460 clicks · 28,100 impressions · 54 conversions
$1,479.40 · 1,380 clicks · 54,100 impressions · 32 conversions
Ecommerce
Ecommerce performance
Top products
$6,420.00 · 64 items purchased
$5,880.00 · 49 items purchased
$2,840.00 · 71 items purchased
Organic search
Organic search performance
Top search queries
420 clicks · 6.2% CTR · avg. position 4.2
315 clicks · 5.3% CTR · avg. position 5.8
288 clicks · 5.5% CTR · avg. position 6.1
Top search landing pages
780 clicks · 5.5% CTR · avg. position 4.9
520 clicks · 5.3% CTR · avg. position 6.2
410 clicks · 4.7% CTR · avg. position 7